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Roie Koppenheim - PM - Zurich

Roie Koppenheim - PM - Zurich

Results-driven product manager with deep marketing and e-commerce expertise, advanced data analytics skills, and a focus on platform products.

Results-driven product manager with deep marketing and e-commerce expertise, advanced data analytics skills, and a focus on platform products.

Results-driven product manager with deep marketing and e-commerce expertise, advanced data analytics skills, and a focus on platform products.

Your Strategic Partner
for Digital Solutions

Helping companies to craft expressive and engaging solutions for their software needs.

Helping companies to craft expressive and engaging solutions for their software needs.

Helping companies to craft expressive and engaging solutions for their software needs.

Explore My Projects

Explore My Projects

"I deeply care about outcomes, ensuring every step of the product development process—from ideation to results—delivers meaningful impact for users and the business."

View Project

Improve Conversion Rate | MyCamper

As a Product Manager at MyCamper, I contributed to building a two-sided marketplace that connects hosts and renters of camping vehicles. Driven by the vision of making camping accessible and promoting sustainable resource use, I focused on enhancing user experience and optimizing platform features to create value for both sides of the marketplace.

Search & Sorting Algorythm

Host Response Policy

Auto-Reply to Renters

MyCamper - Search & Sorting

View Project

Improve Conversion Rate | MyCamper

As a Product Manager at MyCamper, I contributed to building a two-sided marketplace that connects hosts and renters of camping vehicles. Driven by the vision of making camping accessible and promoting sustainable resource use, I focused on enhancing user experience and optimizing platform features to create value for both sides of the marketplace.

Search & Sorting Algorythm

Host Response Policy

Auto-Reply to Renters

View Project

Improve Conversion Rate | MyCamper

As a Product Manager at MyCamper, I contributed to building a two-sided marketplace that connects hosts and renters of camping vehicles. Driven by the vision of making camping accessible and promoting sustainable resource use, I focused on enhancing user experience and optimizing platform features to create value for both sides of the marketplace.

Search & Sorting Algorythm

Host Response Policy

Auto-Reply to Renters

View Project

Improve Conversion Rate | MyCamper

As a Product Manager at MyCamper, I contributed to building a two-sided marketplace that connects hosts and renters of camping vehicles. Driven by the vision of making camping accessible and promoting sustainable resource use, I focused on enhancing user experience and optimizing platform features to create value for both sides of the marketplace.

Search & Sorting Algorythm

Host Response Policy

Auto-Reply to Renters

MyCamper - Search & Sorting

View Project

Product-Market-Extension MVP | MyCamper

By integrating campsites directly into our platform, we aimed to extend our value proposition, improve retention, and create additional revenue streams and accelerate SEO traffic for camping related keywords.

Supplier API's

Design Adaptions

CRM & Magazin

View Project

Product-Market-Extension MVP | MyCamper

By integrating campsites directly into our platform, we aimed to extend our value proposition, improve retention, and create additional revenue streams and accelerate SEO traffic for camping related keywords.

Supplier API's

Design Adaptions

CRM & Magazin

View Project

Product-Market-Extension MVP | MyCamper

By integrating campsites directly into our platform, we aimed to extend our value proposition, improve retention, and create additional revenue streams and accelerate SEO traffic for camping related keywords.

Supplier API's

Design Adaptions

CRM & Magazin

View Project

Product-Market-Extension MVP | MyCamper

By integrating campsites directly into our platform, we aimed to extend our value proposition, improve retention, and create additional revenue streams and accelerate SEO traffic for camping related keywords.

Supplier API's

Design Adaptions

CRM & Magazin

View Project

Data Landscape Setup | MyCamper

Using the Snowflake database and Tableau as a visualization tool, we created a reliable data landscape for MyCamper’s most important KPIs.

#Booking Requests

#Conversion Rate

#GMV & Revenue

View Project

Data Landscape Setup | MyCamper

Using the Snowflake database and Tableau as a visualization tool, we created a reliable data landscape for MyCamper’s most important KPIs.

#Booking Requests

#Conversion Rate

#GMV & Revenue

View Project

Data Landscape Setup | MyCamper

Using the Snowflake database and Tableau as a visualization tool, we created a reliable data landscape for MyCamper’s most important KPIs.

#Booking Requests

#Conversion Rate

#GMV & Revenue

View Project

Data Landscape Setup | MyCamper

Using the Snowflake database and Tableau as a visualization tool, we created a reliable data landscape for MyCamper’s most important KPIs.

#Booking Requests

#Conversion Rate

#GMV & Revenue

View Project

Category Analysis | Digitec Galaxus AG

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Number of Subcategories

New Proxy Metric

Improved efficiency

View Project

Category Analysis | Digitec Galaxus AG

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Number of Subcategories

New Proxy Metric

Improved efficiency

View Project

Category Analysis | Digitec Galaxus AG

As Category Marketing Manager at Digitec Galaxus I was in charge of over 50 different subcategories within the computing department.

Number of Subcategories

New Proxy Metric

Improved efficiency

View Project

Category Analysis | Digitec Galaxus AG

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Number of Subcategories

New Proxy Metric

Improved efficiency

Professionals I worked with

Professionals I worked with

Here you find some messages I got from colleagues after leaving my previous jobs,

  • Thanks for this time! It's been a pleasure working with you. I really like how you work with data and base your decisions on that. And I also like your curiosity on the technical stuff and interest to learn :) And not the least, your spirit and humour has been a blast to have in the standups etc.

    Anders

    CTO, MyCamper AG

  • I find myself reflecting on the incredible time we've spent working together. These past few years have been more than just a shared workspace. It's been an amazing journey and I see You as a true friend. Your support, camaraderie and dedication have not only enhanced our projects but have also made the daily grind more enjoyable and meaningful.

    Goran

    Sr. Backend Engineer, MyCamper AG

  • Working with you on a daily basis was just awesome. You showed deep care for all data challenges and could provide valuable feedback, shorten communication loops and making sure, that all data tables will be used. Thanks for being a manager and a collaborator at the same time!

    Nêzla

    Data Scientist, MyCamper

  • Ich kann dir gar nicht genug dafür danken, wie sehr ich die letzten Jahre mit dir als direkten Kollegen & Freund schätzen durfte. Mit deiner Unterstützung, Ehrlichkeit, Direktheit & Humor hatte ich unglaublich viel Spass bei der Arbeit. Das wir schwierig wieder zu finden. Ich hoffe unsere beruflichen Wege kreuzen sich bald wieder!

    Lorena

    Product Manager, MyCamper AG

  • Deine analytische Herangehensweise macht die Zusammenarbeit sehr einfach und effizient. Sobald du ein Problem oder eine Chance entdeckst, sammelst du Daten und präsentierst direkt 2-3 Lösungsansätze. Deine Proaktivität schätze ich extrem und macht die Meetings mit dir sehr wertvoll.

    Stefan

    CEO, MyCamper AG

  • Thanks for this time! It's been a pleasure working with you. I really like how you work with data and base your decisions on that. And I also like your curiosity on the technical stuff and interest to learn :) And not the least, your spirit and humour has been a blast to have in the standups etc.

    Anders

    CTO, MyCamper AG

  • I find myself reflecting on the incredible time we've spent working together. These past few years have been more than just a shared workspace. It's been an amazing journey and I see You as a true friend. Your support, camaraderie and dedication have not only enhanced our projects but have also made the daily grind more enjoyable and meaningful.

    Goran

    Sr. Backend Engineer, MyCamper AG

  • Working with you on a daily basis was just awesome. You showed deep care for all data challenges and could provide valuable feedback, shorten communication loops and making sure, that all data tables will be used. Thanks for being a manager and a collaborator at the same time!

    Nêzla

    Data Scientist, MyCamper

  • Ich kann dir gar nicht genug dafür danken, wie sehr ich die letzten Jahre mit dir als direkten Kollegen & Freund schätzen durfte. Mit deiner Unterstützung, Ehrlichkeit, Direktheit & Humor hatte ich unglaublich viel Spass bei der Arbeit. Das wir schwierig wieder zu finden. Ich hoffe unsere beruflichen Wege kreuzen sich bald wieder!

    Lorena

    Product Manager, MyCamper AG

  • Deine analytische Herangehensweise macht die Zusammenarbeit sehr einfach und effizient. Sobald du ein Problem oder eine Chance entdeckst, sammelst du Daten und präsentierst direkt 2-3 Lösungsansätze. Deine Proaktivität schätze ich extrem und macht die Meetings mit dir sehr wertvoll.

    Stefan

    CEO, MyCamper AG

  • Thanks for this time! It's been a pleasure working with you. I really like how you work with data and base your decisions on that. And I also like your curiosity on the technical stuff and interest to learn :) And not the least, your spirit and humour has been a blast to have in the standups etc.

    Anders

    CTO, MyCamper AG

  • I find myself reflecting on the incredible time we've spent working together. These past few years have been more than just a shared workspace. It's been an amazing journey and I see You as a true friend. Your support, camaraderie and dedication have not only enhanced our projects but have also made the daily grind more enjoyable and meaningful.

    Goran

    Sr. Backend Engineer, MyCamper AG

  • Working with you on a daily basis was just awesome. You showed deep care for all data challenges and could provide valuable feedback, shorten communication loops and making sure, that all data tables will be used. Thanks for being a manager and a collaborator at the same time!

    Nêzla

    Data Scientist, MyCamper

  • Ich kann dir gar nicht genug dafür danken, wie sehr ich die letzten Jahre mit dir als direkten Kollegen & Freund schätzen durfte. Mit deiner Unterstützung, Ehrlichkeit, Direktheit & Humor hatte ich unglaublich viel Spass bei der Arbeit. Das wir schwierig wieder zu finden. Ich hoffe unsere beruflichen Wege kreuzen sich bald wieder!

    Lorena

    Product Manager, MyCamper AG

  • Deine analytische Herangehensweise macht die Zusammenarbeit sehr einfach und effizient. Sobald du ein Problem oder eine Chance entdeckst, sammelst du Daten und präsentierst direkt 2-3 Lösungsansätze. Deine Proaktivität schätze ich extrem und macht die Meetings mit dir sehr wertvoll.

    Stefan

    CEO, MyCamper AG

  • Thanks for this time! It's been a pleasure working with you. I really like how you work with data and base your decisions on that. And I also like your curiosity on the technical stuff and interest to learn :) And not the least, your spirit and humour has been a blast to have in the standups etc.

    Anders

    CTO, MyCamper AG

  • I find myself reflecting on the incredible time we've spent working together. These past few years have been more than just a shared workspace. It's been an amazing journey and I see You as a true friend. Your support, camaraderie and dedication have not only enhanced our projects but have also made the daily grind more enjoyable and meaningful.

    Goran

    Sr. Backend Engineer, MyCamper AG

  • Working with you on a daily basis was just awesome. You showed deep care for all data challenges and could provide valuable feedback, shorten communication loops and making sure, that all data tables will be used. Thanks for being a manager and a collaborator at the same time!

    Nêzla

    Data Scientist, MyCamper

  • Ich kann dir gar nicht genug dafür danken, wie sehr ich die letzten Jahre mit dir als direkten Kollegen & Freund schätzen durfte. Mit deiner Unterstützung, Ehrlichkeit, Direktheit & Humor hatte ich unglaublich viel Spass bei der Arbeit. Das wir schwierig wieder zu finden. Ich hoffe unsere beruflichen Wege kreuzen sich bald wieder!

    Lorena

    Product Manager, MyCamper AG

  • Deine analytische Herangehensweise macht die Zusammenarbeit sehr einfach und effizient. Sobald du ein Problem oder eine Chance entdeckst, sammelst du Daten und präsentierst direkt 2-3 Lösungsansätze. Deine Proaktivität schätze ich extrem und macht die Meetings mit dir sehr wertvoll.

    Stefan

    CEO, MyCamper AG

Process

My product management process is anchored in continuous discovery, rapid iteration, and data-driven decision-making.

Define

Defining the business goal is the first step, setting the playfield for all subsequent planning and execution. It clarifies the overall direction and purpose of your efforts, ensuring everyone moves toward the same target.

Discover

Discovering a real user problem is the second step. This often involves a blend of data analysis, customer interviews, and thorough research. By identifying genuine pain points and unmet needs, you can ensure that any solution you develop will have a tangible, positive impact on the people it’s designed for.

Develop

Develop is the third step, transforming the clear goal into a tangible solution. While the objective is set, the path to achieving it is shaped through close collaboration with development peers, ensuring every detail addresses the user problem identified earlier.

Deliver

Deliver is the next step, which is followed by a continuous loop of refinement, ensuring the solution evolves based on real-world feedback.

FAQ

What are my most important values?

The most important values to me are honesty, fairness, and impact. I believe transparency is essential for building trust and credibility, so I always strive to be truthful and open in my interactions. Likewise, fairness ensures everyone is treated with the respect and dignity they deserve, creating an environment of mutual support. Finally, I want my actions to have a positive influence on those around me, which is why making an impact is a core guiding principle in everything I do.

What are my most important values?

What are my most important values?

The most important values to me are honesty, fairness, and impact. I believe transparency is essential for building trust and credibility, so I always strive to be truthful and open in my interactions. Likewise, fairness ensures everyone is treated with the respect and dignity they deserve, creating an environment of mutual support. Finally, I want my actions to have a positive influence on those around me, which is why making an impact is a core guiding principle in everything I do.

What are my most important values?

The most important values to me are honesty, fairness, and impact. I believe transparency is essential for building trust and credibility, so I always strive to be truthful and open in my interactions. Likewise, fairness ensures everyone is treated with the respect and dignity they deserve, creating an environment of mutual support. Finally, I want my actions to have a positive influence on those around me, which is why making an impact is a core guiding principle in everything I do.

What is my career goal?

What is my career goal?

What is my career goal?

What is my career goal?

What am I proud about?

What am I proud about?

What am I proud about?

What am I proud about?