Product Management
Product-Market-Extension MVP | MyCamper
With user-centered approach, the goals was support renter's along the whole customer journey from rental to places to stay.
Challenge
As our traditional growth channels began to saturate, we looked for ways to extend our product into a self-sustaining ecosystem. By integrating campsites directly into our platform, we aimed to extend our value proposition, improve retention, and create additional revenue streams and accelerate SEO traffic for camping related keywords.
Goal:
Build a self-sustaining ecosystem that completes the user journey from renting a vehicle to securing a place to stay, thereby increasing user satisfaction and creating new revenue streams.
Key Insights:
Users rent vehicles first and then look for campsites.
Access to rental dates allows for better recommendations.
Upselling to existing customers is more cost-effective than acquiring new ones.
Solutions & Features:
Generating Supply: Signed contracts with three channel managers, securing 2,000 bookable campsites in under three months.
Design Adaptations: Updated the vehicle overview and detail pages to seamlessly display campsite options, reducing user friction.
CRM & Magazine: Leveraged our owned channels (emails, blog) to quickly and cost-effectively reach our existing audience.
Results:
2,000+ bookable campsites launched in three months.
5,000–10,000 sessions/month, indicating strong initial user interest.
Conversion rate < 0.5%, revealing significant room for optimization.
Learnings & Next Steps:
Many campsites lack tech infrastructure for online booking, requiring more robust partner support or alternative solutions.
Campsites are hesitant about revenue sharing, suggesting the need for flexible financial models.
Leadership shifted focus to new markets over new products, resulting in a pause on further campsite feature enhancements.
My Role:
Led the product strategy, coordinated with channel managers for supply partnerships, and partnered with marketing to drive user adoption. Oversaw design updates and collaborated with engineering for seamless integration, aligning stakeholders around the vision for a fully integrated camping ecosystem.
Management felt the decision to concentrate on new markets rather than on new products.
> 2'000
in 3 months
3
