E-Commerce
Data Landscape Setup | MyCamper
Creation of business-relevant Dashboard to track KPI's consistently and in real time.
Challenge
We faced a critical data challenge: incomplete or outdated information about host responsiveness, vehicle availability, and booking request acceptance harmed our ability to drive meaningful improvements. We needed a comprehensive data landscape to capture the right KPIs, enable real-time discovery, and guide both strategic and tactical decisions.
Goal:
Build centralized dashboards and pipelines to track essential metrics (e.g., conversion rate, acceptance rate, user re-attempt rate, host responsiveness) and surface insights for continuous optimization.
Key Insights:
Lack of Decision-Making Data
Initially, we had almost no visibility into user behaviors, host performance, or funnel conversion metrics.
As a result, it was unclear which features required the most urgent optimization or whether new product initiatives would yield the highest ROI.
Marketing Budget Ambiguity
With no clear data on acquisition, activation, or retention metrics, management struggled to determine how much to invest in marketing.
The lack of actionable KPIs impeded our ability to scale campaigns effectively or measure their impact on overall platform growth.
Solutions & Data-Enabled Features
Data Infrastructure & Reporting
Centralized Dashboards: We created unified dashboards to track key metrics—ranging from host acceptance rates to user drop-off points—enabling immediate insight into marketplace performance.
Setup Data request process
We streamlined communication between our data team and business stakeholders by introducing a structured process that began with a clear problem statement and culminated in clearly defined expected outcomes, ensuring both sides stayed aligned on priorities and metrics throughout each initiative.
Results & Impact
Improved Stakeholder Confidence
The availability of timely, actionable data increased trust among executives and cross-functional teams, fostering an environment receptive to experimentation and continuous optimization.Effective data requests
As a result, our data requests became significantly more targeted and efficient, enabling quicker turnaround times and more actionable insights for the business.
My Role:
Strategic Data Leader: Defined and prioritized the core set of KPIs to guide product decisions and marketing spend.
Cross-Functional Collaborator: Worked alongside engineering to build robust data pipelines and reporting, and partnered with marketing to translate insights into optimized campaigns.
Product Roadmap Owner: Utilized the newly established data infrastructure to identify the highest-impact features, coordinating design and development to ensure seamless user experiences.
Stakeholder Alignment: Communicated data-driven findings to leadership, helping secure buy-in for focused investments in both product initiatives and targeted marketing efforts.
Direct Lead of the data analyst
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not measurable
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